Like most entrepreneurs operating an e-commerce business, you are always looking for cost-effective ways to increase relevant organic traffic to your organization’s website. After all, you intend to enhance the reputation of your establishment among your target audience in the marketplace and boost sales. Experts specializing in the field of internet marketing say taking advantage of the growing potential of social media networking channels can help such proprietors achieve this essential objective. Taking such a step can also go a long way in increasing awareness of the brand products or services they are offering to sell to the public in such an environment.
Reasons for exploiting the potential of Instagram in your social media marketing campaign
Research shows that social media networking platforms are becoming part and parcel of most people’s daily life. These professionals explain that it is essential for entrepreneurs to ensure their businesses have a strong online presence on such channels if they wish to gain the competitive edge in the marketplace. This is the reason why they need to take the initiative to make it an integral part of your organization’s overall marketing policy. These businesspersons have to keep in mind that there is an increasing tendency among the followers of such online networking platforms to take snapshots and selfies during their social interactions. This is why Instagram is becoming one of the most popular social media networking platforms in the world, and these experts predict this trend is likely to continue for years to come.
4 Essential benefits of making Instagram an integral part of your overall online marketingstrategy
These online marketing experts go on to point out the following four significant benefits of making Instagram an integral part of your business organization’s overall online marketing strategy:
- Enables you to connect with target audience across different networking channels
When your business has a strong online presence on Instagram, you are in a position to connect with members of your target audience across different social media networking platforms. This goes a long way in enabling you to boost cross-channel engagement among the members of your client base. For instance, you may come across a situation where you post eye-catching photos and videos of your brand products or services for the convenience of your target audience. A potential customer may not be aware that your organization has a viable online presence on this social media networking site while going through your business website. When he/she comes across the gallery of snapshots you post on Instagram, such an individual may click on them and see your organization’s account. At a later stage, he/she may later reconnect with your establishment on this social media networking platform.
- Ability to work smarter rather than harder by reutilizing existing marketing materials
Like most entrepreneurs, you probably complain there never enough time to complete all your business activities. However, when you make Instagram a critical component of your overall online marketing plan, it can help you to work smarter rather than harder. This is because you can easily repurpose the eye-catching snapshots of products you sell to the public on different social media networking channels to Instagram and vice-versa. It can also act as a catalyst in boosting the number of real Instagram likes your organization gets from people following it on this social media networking site.
- Boosts client engagement
When you post eye-catching snapshots of the brand products your organization sells in the market with interesting content, it takes client engagement to new levels. People who have an active presence on Instagram are ardent shoppers. They are always looking out for cost-effective yet innovative products or services that can cater to their needs. In fact, research shows the level of customer engagement businesspeople notice on Instagram is 58% higher than other similar social media networking platforms.
- A daily dose of fresh content
You are perhaps aware of how important it is to provide fresh content on your business website that members of your target audience are enjoying reading. This goes a long way in helping you as an entrepreneur to interact with such people who constitute your organization’s client base to gain their trust. Active subscribers on Instagram make it a point to closely follow the updates owners of businesses providing them with the products or services they need a post on their websites. This popular social media networking platform allows these businesspeople to achieve this in a variety of ways. Usually, they are in the form of posting interesting stories, carousel advertisements, snapshots and live videos.
As an entrepreneur, you need to acknowledge the influence of various social media networking platforms on your target audience and need to take advantage of it. This is the only way you are going to expand your business in the marketplace. Instagram alone has 800 million active users across the world and your business needs to have a strong presence on this channel to convert at some of them into potential customers.
Karen is a Business Tech Analyst. She is very responsible towards her job. She loves to share her knowledge and experience with her friends and colleagues..